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Quantitative VS qualitative research: which does your startup need?

Quantitative VS qualitative research: which does your startup need?

What’s the principal difference between them, and how to choose the right type of research for your product
Go to the profile of Francesca Del Giudice
Francesca Del Giudice
Why you don’t need marketing to increase sales

Why you don’t need marketing to increase sales

Sales may be low for a lot of reasons, and a heavy reliance on marketing may drain your company’s capital instead of increasing it.
Go to the profile of Francesca Del Giudice
Francesca Del Giudice
Why no one wants to buy your product

Why no one wants to buy your product

Most startups have experienced a lack of demand. Here are the main reasons why it happens, and how startups and founders can fix it.
Go to the profile of Francesca Del Giudice
Francesca Del Giudice
Why founders do customer development wrong

Why founders do customer development wrong

What is a “founder bias” and how it makes founders make mistakes when searching for product-market fit.
Go to the profile of Francesca Del Giudice
Francesca Del Giudice
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