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Smedvig Ventures
Smedvig Ventures
London based Smedvig Ventures helps B2B tech teams scale more confidently from early traction to inspiring success stories. We invest between €4–8m in rounds of up to €20m across Europe.
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SaaS Metrics — how to improve?

In my last two posts I explained why LTV:CAC and CAC Payback are the two most important metrics for SaaS…


SaaS Metrics — What am I aiming for?

In my last post I presented LTV:CAC and CAC Payback as the two most important metrics for SaaS…


SaaS Metrics — What really matters?

At Smedvig Capital, one of the most common topics we end up discussing with entrepreneurs is…