“Privacy means people know what they are signing up for, in plain English, and repeatedly.” — Steve Jobs
There has been a lot written in the past 2 weeks about Facebook, Cambridge Analytica and data privacy in general.
If you’ve been following the news, identity is everywhere. The acronym “KYC” (Know Your Customer) is well known in the financial services world but less common in social media and e-commerce.
Now that’s changing.
“So why does this matter in emerging markets?”
As we’re building Smile Identity, I am often asked why we focus on markets outside the United States when identity and security are now such big topics in the U.S.
“What are the last four digits of your social security number?
“Which of these streets did you live on in 2001?”
“We can’t give you a Visa because it says here you were born in Pakistan.”
