Let me tell you a story about two music festivals.
There’s a term in advertising called Effective Frequency.
It refers to how many times your ad must be seen before people understand the message.
I had it all figured out.
Some catchy, viral, simple text. A VERY high-traffic location. Rush hour time slot.
This was going to be my most successful geofilter yet. I even had the data to back it…
Snap, Snap, Snap — everyone is taking about leveraging Snapchat as the new, emerging platform: What can brands…