There is no need to say that fanhood is an unbeatable power. Being a fan is so much more than watching games in a team’s jersey.
It’s community, life style, commitment and something that hasn’t been defined yet, let’s…
Sponsorship arena has been fascinating these days. In few months (or even weeks) the scene has dramatically changed. FA announced end to all betting partnership deals cancelling the £4M p.a. deal with Ladbrokes. Olympic Games and McDonald’s got divorced after 41-years of marriage…