By Steve Johnston
(Originally published at blog.naytev.com on January 9, 2015.)
The 2014 midterm elections demonstrated tremendous growth for digital campaigning, with…
When it comes to websites…brands, campaigns, and individuals spend too much time swimming upstream. Too often people work to make their websites destinations for their customers when they should instead be creating content that lives on platforms which users naturally use.
These political advertising behemoths must radically reorient their budgets