Leading SaaS vendors are following a familiar playbook
In software, data = lock in = $$$
The surest way to make money in software is to build a product that houses a chuck of critical business data.
Advanced targeting techniques are making demographics insufficient
Demographics were a useful shortcut
If you wanted to advertise a fancy new watch brand before the internet, how would you do it? Your watch is nice, but you…
How marketers can avoid the pitfalls of paying for 3rd party data
Data data everywhere
Every company knows they could be doing more with data. They’ve built complicated ERP systems to record every transaction in their business…
