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Simply Explained: Consent Mode

Simply Explained: Consent Mode

How to handle consent and tag firing in Google Tag Manager
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Chris Vu
Simply Explained: Cross-Site Tracking

Simply Explained: Cross-Site Tracking

The third-party cookies conundrum
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Chris Vu
GA4 Tip: The page_location parameter

GA4 Tip: The page_location parameter

Beware of these gotchas
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Chris Vu
GA4 Tip: Pageviews and Screenviews Reporting

GA4 Tip: Pageviews and Screenviews Reporting

Demystifying the unified dimensions and metrics
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Chris Vu
GA4 Tip: Ecommerce Currency Gotcha

GA4 Tip: Ecommerce Currency Gotcha

Beware of this GA4 quirk
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Chris Vu
GA4 Tip: Use a Single Web Data Stream

GA4 Tip: Use a Single Web Data Stream

Beware of this GA4 data stream quirk
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Chris Vu
GA4 Tip: Site search in GA4 vs UA

GA4 Tip: Site search in GA4 vs UA

Understanding how GA4 site search tracking works
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Chris Vu
GA4 Tip: GA4 Config vs UA Settings

GA4 Tip: GA4 Config vs UA Settings

Understanding how the GA4 Configuration tag works in Google Tag Manager
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Chris Vu
Simply Explained: Server-Side Tagging

Simply Explained: Server-Side Tagging

Taking control of your data collection
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Chris Vu
Google Analytics 4 — What is Here and What is to Come

Google Analytics 4 — What is Here and What is to Come

Sparkline’s Business Development Executive, Raihana, gives us an overview of what to expect with the sunset of Google’s Universal…
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Sparkline
The beginning of an unexpected journey: my first 90 days at Sparkline

The beginning of an unexpected journey: my first 90 days at Sparkline

Sparkline’s Natesh Raj Elansezhiyan shares how was it is working for a consultancy for the first time.
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Sparkline
International Women’s Day 2022

International Women’s Day 2022

We share the stories from the women at Sparkline & how they #BreaktheBias on a personal & professional level.
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Sparkline
Optimising Mobile App UX with Firebase

Optimising Mobile App UX with Firebase

Sparkline’s Senior Integration Consultant, Rose Ann Loraine Chan, dives into the importance of tracking performance data for apps — to…
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Sparkline
Sparkline Revealed as Winners of MarTech Outlook Award for Top Marketing Solutions Provider 2021!

Sparkline Revealed as Winners of MarTech Outlook Award for Top Mark...

written by Tina Ahmed, Regional Account Manager APAC at Sparkline
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Sparkline
Sparkline talks ‘Digital Talent Upskilling’ with Dr. Jonathan Gwee from the Boston Consulting Group

Sparkline talks ‘Digital Talent Upskilling’ with Dr. Jonathan Gwee ...

written by Sarah Ann Rebello, HR and Education Director at Sparkline
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Sparkline
Digital Transformation: How Businesses are Driving Change with Data

Digital Transformation: How Businesses are Driving Change with Data

Companies are always looking for ways to improve their products and services. The rate of change in business today is happening at a much…
Go to the profile of Natesh Raj Elansezhiyan
Natesh Raj Elansezhiyan
Automation in Analytics

Automation in Analytics

written by Toni Mamolo, Software Engineer at Sparkline
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Sparkline
iOS & privacy: Looking at the details reveals the bigger picture

iOS & privacy: Looking at the details reveals the bigger picture

written by A.k Hemanth Kumar, Head of Delivery & Lead Solutions Architect at Sparkline
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Sparkline
Detect spam-like referrals in your GA data with Auditor

Detect spam-like referrals in your GA data with Auditor

written by Sriram Karthik Kumar, Data Engineer at Sparkline
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Sparkline
What is your Data Governance process?

What is your Data Governance process?

written by Joy Gupta, COO at Sparkline
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Sparkline
Sparkline Wins Big at the APAC Insider Awards 2021!

Sparkline Wins Big at the APAC Insider Awards 2021!

A ‘Thank you’ to our community
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Sparkline
Introducing: Spyk

Introducing: Spyk

written by A.k Hemanth Kumar, Head of Delivery & Lead Solutions Architect at Sparkline
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Sparkline
Core Web Vitals

Core Web Vitals

Simply explained
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Chris Vu
Sparkline Listed as Data Literacy Provider in Gartner Report

Sparkline Listed as Data Literacy Provider in Gartner Report

Support from third parties can accelerate the success of data literacy programs for data-driven enterprises.
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Sparkline
The impact of Apple’s Intelligent Tracking Prevention (Part 2)

The impact of Apple’s Intelligent Tracking Prevention (Part 2)

ITP comes to all browsers
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Chris Vu
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