There are countless marketing tools designed to help gauge your efforts while growing an audience and converting customers. In fact, there are a whopping 8,000 martech (marketing tech) solutions to choose from. And while choice is always welcomed, sometimes it can be difficult to tell the good from the bad. — Picking an option that will help you analyse and convert website visitors requires some research. Fortunately, you don’t have to sit there and sift through thousands of martech solutions. That’s because we’ve selected six marketing tools that will help you understand your audience and grow your business.