There are countless marketing tools designed to help gauge your efforts while growing an audience and converting customers. In fact, there are a whopping 8,000 martech (marketing tech) solutions to choose from. And while choice is always welcomed, sometimes it can be difficult to tell the good from the bad. — Picking an option that will help you analyse and convert website visitors requires some research. Fortunately, you don’t have to sit there and sift through thousands of martech solutions. That’s because we’ve selected six marketing tools that will help you understand your audience and grow your business.

The coronavirus pandemic has catapulted science into the cultural lexicon, shining a light on it like never before. You could even argue that it’s one of the few silver linings born out of Covid-19, as we place more emphasis on understanding how to separate information from misinformation. — Businesses find themselves in a similar boat, needing to offer authenticity and trust at a time where both are lacking severely. These traits have become just as important as shiny new product features, with the consumer experience evolving from mere A-B interactions.

At the time of writing, known Covid-19 cases stood at around 1.9 million known cases with deaths passing 120,000 over the world. Quarantines lasting for weeks have disrupted work and put many researchers from our Sparrho Community into an unusual position. How did the restrictions affect your fellow scientists? Read the fourth part of our series personal accounts. —

At the time of writing, known Covid-19 stands at around 1.3 million known cases with deaths passing 75,000 over the world. Quarantines lasting for weeks have disrupted work and put many researchers from our Sparrho Community into an unusual position. How did the restrictions affect your fellow scientists? Read the third part of our series personal accounts.

The coronavirus pandemic has caused sorrow for lost loved ones and a major shock worldwide. It is forcing people to re-think how they work while staying at home or practising ‘social distancing’. We’ve asked researchers from Sparrho’s Community to share their stories. Read the second part here.

The coronavirus pandemic has caused sorrow for lost loved ones and a major shock worldwide. It is forcing people to re-think how they work while staying at home or practising ‘social distancing’. We’ve asked researchers from Sparrho’s Community to share their stories. Read the first part here.

Sparrho awards £300 to PhD students and postdocs to attend an academic conference of their choice. Today we introduce our first winner of the Sparrho Early Career Researcher Prize in 2020 — congratulations to Ibikunle Olaleru! — Our warmest congrats to Ibikunle Olaleru who will bag our £300 conference grant which will help him to present at the 12th World Rabbit Congress 2020 between 1st — 3rd July 2020 in Nantes, France. 🇫🇷

Making microbes gobble up pollution and standing up for science — these are just some of the things that drive our October Researcher Prize winner. By the looks of it, Michael Eze must have cracked a secret energy efficiency formula. How else could one explain him working on a ‘dual PhD’, playing football and being a family man? — Michael Eze knows how to nurture his scientific capital: our Sparrho Prize has got him to the annual convention of the American Association of Petroleum Geologists, where he bagged the Carlos Walter M. Campos Memorial Award for Best International Student Paper.

More than a hundred years after the publication of Einstein’s seminal theory of relativity, scientists are starting to question its universal validity. — Did you know? Albert Einstein, often regarded as “The Father of Modern Physics” won the Nobel Prize for the discovery of the photoelectric effect (helping develop quantum theory and), not his influential theory of general relativity . Einstein’s presence in almost every branch of physics marks his versatile genius, but is his standing unshakeable?