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Speaking Human
Exploring the crossroads of storytelling, marketing, and social change.
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[VIDEO] Time Travel Teardown: CoSchedule Home Page, 2013–2019
[VIDEO] Time Travel Teardown: CoSchedule Home Page, 2013–2019
A trip through CoSchedule’s home page copy over the years–and what you can learn to boost your SaaS home page conversions
Alaura Weaver
Jul 10, 2019
“But will it sell more shoes?”
“But will it sell more shoes?”
Is Nike’s Kaepernick ad a tool of white supremacist capitalism or an opportunity to change the system?
Alaura Weaver
Sep 6, 2018
This is fine.
This is fine.
What to do when the world is burning but you have to put in the work anyway.
Alaura Weaver
Jun 29, 2018
Don’t Ignore Your Limits — Embrace Them
Don’t Ignore Your Limits — Embrace Them
It took a physical and mental collapse to finally give myself permission to stop feeling like I wasn’t trying hard enough. It shouldn’t…
Alaura Weaver
Apr 9, 2018
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How Stories Spread
Finding Your Ideal Customer: A Step-by-Step Guide To Building A Pre-Launch Startup Buyer Persona
Finding Your Ideal Customer: A Step-by-Step Guide To Building A Pre-Launch Startup Buyer Persona
Know precisely who your best customer is — even when you don’t have customers yet
Alaura Weaver
Mar 27, 2018
A Crap-Ton of Questions To Ask Before You Crowdfund
A Crap-Ton of Questions To Ask Before You Crowdfund
The Kickstarter Chronicles, Vol. 1: Building a Strategy
Alaura Weaver
Mar 11, 2018
The Kickstarter Chronicles: From List Building To Reward Shipping And Everything In Between
The Kickstarter Chronicles: From List Building To Reward Shipping A...
Follow my challenges and triumphs and get some helpful tools as I strategize a crowdfunding campaign for my client, PRX podcast Inflection…
Alaura Weaver
Feb 26, 2018
Customer development strategy
Book a free consult to discover how I can help you win your first 100 customers.
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