Marketing

5 Psychology Principles You Can Use to Improve Email Click-Through Rates

Email isn’t dead, but attention for online consumers is at a premium. During this time of the year when every major ecommerce and online retailer is sending email campaigns, it’s important that you do what…

10 Ways to Overcome Cart Abandonment This Holiday Season

The Power of Auto Follow-Up Emails and How to Use Them to Increase Sales

Spently’s Product Recommendation Engine

How to Automatically Recommend Relevant Products in your Shopify Emails

We’re really excited to announce the ‘Recommended Products’ component for your transactional emails. When Spently…

Spently discusses the benefits of E-Receipts on Marketing Tech Talk

Get Savvy With Social Media: Content Marketing Options Pt. 3

It’s often hard to make a trilogy where people will enjoy parts one through three equally. Think of Back to the Future. Part one introduced us to the concept; part two had the crazy futuristic Nike’s. Part three? Some cheesy…

Video is a Marketing Star: Content Marketing Options Pt.1

If you’re a small e-commerce business trying to boost your online presence, you’ve probably come across the term content marketing in a variety of places. There are many interpretations of what good content marketing is but…

The Year of the App May Not Need Another Consumer App