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Apple Search Ads & SearchAdsHQ Amid IDFA Deprecation: What Has Changed?

Apple Search Ads & SearchAdsHQ Amid IDFA Deprecation: What Has Changed?

Apple’s IDFA deprecation is altering the ecosystem. Although the changes haven’t been implemented yet, mobile measurement partners, ad…
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NEW: Creative Sets Duplication & Campaign Automation in SearchAdsHQ, Multivariate Tests in…

NEW: Creative Sets Duplication & Campaign Automation in SearchAdsHQ, Multivariate Tests in…

Our team keeps improving your experience with the two products that we make — SearchAdsHQ, a platform for Apple Search Ads automation and…
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Apple Search Ads for Gaming: Why Use SearchAdsHQ for Mobile Game Advertising

Apple Search Ads for Gaming: Why Use SearchAdsHQ for Mobile Game Advertising

When it comes to Apple Search Ads, gaming publishers have specific goals and challenges related to the ads channel. Running ads for a game…
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Apple Search Ads Metrics: How to Crack Limit Ad Tracking & Other Discrepancies

Apple Search Ads Metrics: How to Crack Limit Ad Tracking & Other Discrepancies

When you assess your Apple Search Ads performance, you deal with data discrepancies to get true metrics, such as installs, ROAS, CPA…
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How to Use Apple Search Ads Creative Sets to Improve Your Ads Performance

How to Use Apple Search Ads Creative Sets to Improve Your Ads Performance

To customize ads from the visual perspective and improve their performance, Apple Search Ads suggests app marketers leveraging Creative…
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Apple Search Ads: All You Need to Know for Successful Start

Apple Search Ads: All You Need to Know for Successful Start

There are about 2 million apps published on the App Store and the number is growing, and it’s getting harder to become visible there…
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App Store Optimization Best Practices: DoorDash App Overview on the App Store & Google Play Store

App Store Optimization Best Practices: DoorDash App Overview on the App Store & Google Play Store

Delivery companies are gaining momentum due to the coronavirus outbreak. As people keep staying at home, they are more likely to purchase…
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