Slime, a trend that really took off in the summer last year, is now more popular than ever with YouTube audiences.
The trend which sees creators make and play with the gooey substance rather than diminishing has gone from strength to strength and is now one of the most searched for topics on the social media platform.
Don’t know what slime is? Read this.
Since it became a trending topic in July last year, variations of slime related content have also been springing up.
The latest is making food out of slime, where creators try to replicate dishes with different types of slime — some even specialise in making edible slime so they can try their creations afterwards.
For example, creator Collins Key took on the challenge making amongst other things a slime version of milk and cereal and a slime Starbucks Frappuccino. His video has more than 12M views and 132,000 comments.
Key’s video is not the only one to generate that amount of attention on YouTube, many videos with slime in the title have collected millions of views and many of the bigger creators have made slime videos on their channel.
There are even dedicated slime channels, focussed entirely on making variations of the substance.
Looking at the data from the past five years, we can see that slime was starting to make and impact in 2016 but really became a trend in the summer of 2017.
Since the summer last year, YouTube search interest in the trend has continued to rise and slime is currently more popular than it ever was before.
In the past 30 days, the highest volume of searches for slime on YouTube came from New Zealand.
This was followed by Réunion, Sweden, Trinidad & Tobago and the US.
For brands, the hold in popularity for slime related content means they are a particularly good bet for a theme for a branded video.
Not only are they likely to get the views planned, or even exceed them if the creator does a good job as the unprecedented search interest will help with discovery of the video, they also rely less on the time of the publication which means if there is a delay in producing the content your video will still be on trend.
For more of the latest trends and creators exploding YouTube, check out the Sponsokit website — updated daily!
