‘Surge Pricing’ is a misnomer. Surge Pricing, as defined here, occurs when a company raises the price of its offering if there is an increase in demand.
I guess John Kay nails it (although this is in a slightly different context). ”Regulation should seek to work with market forces, not to replace them. Not because free markets lead to the best of all possible worlds — in financial services, as in many other activities, they plainly do not. But it is…