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Football Reigns Supreme in the Sports Business…But for How Long?

Football is — and has been for some…

The Attention Deficit Facing All 4 Major Pro Sports in the U.S. Today

Surprising stats on just how…

The Sports Bra: A Sports Bar for Women’s Sports

What is believed to be the first (and only) sports bar…

What Makes an Athlete Marketable?

Looking at the top endorsement earners in sports, what traits made…

See the 9 NBA teams that will have ads on their jerseys this season

Advertising coming to NBA uniforms this season

Is the #BoycottNFL movement actually making a difference?

Olympic streaming is up, TV viewing down — NBC doing “make goods” for advertisers

Olympic rule 40 prohibits athletes from marketing themselves during the Olympics

Yet a majority of Olympic athletes live below the poverty line