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Spotted is the definitive data resource on brands and celebrities — giving brand marketers the confidence and competence to make informed celebrity-based decisions.
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4 Things to Analyze When Developing a Celebrity Partnership
4 Things to Analyze When Developing a Celebrity Partnership
When selecting a celebrity for a possible brand partnership, it can be easy to get swept up in the moment and the hopes of potential…
Tyler Cumella
Jun 21, 2017
Know the Right of Publicity, or You May Exploit a Celebrity
Know the Right of Publicity, or You May Exploit a Celebrity
How much do you know about the right of publicity?
Tyler Cumella
Jun 13, 2017
What Is Influencer Marketing? Not Celebrity Endorsement
What Is Influencer Marketing? Not Celebrity Endorsement
We all know it as the hot, trendy buzz that’s all the rage right now — but what is influencer marketing exactly? Despite its growing…
Tyler Cumella
Jun 12, 2017
Determining Memorability: How Celebrity Association Increases Brand Recall
Determining Memorability: How Celebrity Association Increases Brand Recall
Associating a celebrity with a brand plays a powerful role in driving brand recall among consumer audiences. Something as powerful as a…
Tyler Cumella
Jun 12, 2017
The Influencer Sweet Spot: Between Micro-Influencers and Mega-Stars
The Influencer Sweet Spot: Between Micro-Influencers and Mega-Stars
How can a marketer determine which type of influencer is the most influential? It’s all about finding that influencer sweet spot: a middle…
Tyler Cumella
Jun 12, 2017
A New Era of Brand Awareness Metrics Has Arrived
A New Era of Brand Awareness Metrics Has Arrived
We are entering an exciting new era for brand awareness metrics. Before, when brand awareness was discussed in terms of ROI, brands have…
Tyler Cumella
Jun 12, 2017
Monkey Business: The Scientific Evidence Behind Celebrity Fascination
Monkey Business: The Scientific Evidence Behind Celebrity Fascination
Think your co-worker who reads the Hollywood editorials in her downtime is silly? Or your friend who compulsively follows celebrity trends…
Tyler Cumella
Jun 12, 2017
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