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Sprout Social
Expert insights and ideas about the intersection of social media and business.
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Why Business Chatbots Need to Plot a New Course
Why Business Chatbots Need to Plot a New Course
At TechCrunch Disrupt San Francisco in September 2016, Facebook’s VP of messaging products, David Marcus, admitted that chatbots got…
Aaron Rankin
Nov 9, 2016
7 Social Media Marketing Lessons Brands Can Learn From Teens
7 Social Media Marketing Lessons Brands Can Learn From Teens
Think back to the most successful social networks. Whether it’s Facebook, Twitter, Instagram or Snapchat, they all have one thing in…
Sprout Social
Nov 7, 2016
How to Put Together a Killer Social Media Presentation
How to Put Together a Killer Social Media Presentation
I’m a huge fan of romantic comedies. I remember when I watched Jerry Maguire for the first time. I’ll never forget how I felt when Renee…
Rebekah Radice
Nov 2, 2016
All of The Social Media Metrics that Matter
All of The Social Media Metrics that Matter
Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know…
Sprout Social
Oct 24, 2016
5 LinkedIn Best Practices for Marketing Professionals
5 LinkedIn Best Practices for Marketing Professionals
Deemed as the largest social network for professionals and colleagues, LinkedIn is entirely a beast of its own. Unlike Facebook, Instagram…
Sprout Social
Oct 11, 2016
5 Brands with Style, Substance and Strategies to Emulate on Social
5 Brands with Style, Substance and Strategies to Emulate on Social
Social is now a primary communication channel and brands that approach it smartly can reap serious rewards. Earlier this year I spoke at…
Andrew Caravella
Oct 3, 2016
3 Ways Wahl Professional Grew Its Instagram Community by 56%
3 Ways Wahl Professional Grew Its Instagram Community by 56%
Instagram is one of the most effective platforms a business can use to target its consumers. But in order to be successful building a…
Sprout Social
Sep 22, 2016
How To Move To Cross-Functional Social Media For Higher Customer Satisfaction
How To Move To Cross-Functional Social Media For Higher Customer Sa...
Think about the last time you called a customer service line. You wanted to speak with the right expert who could quickly resolve your…
Andrew Caravella
Jul 25, 2016
10 Personal Branding Secrets to Use for Social Media
10 Personal Branding Secrets to Use for Social Media
Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power…
Sprout Social
Jun 20, 2016
7 Instagram Best Practices to Build Your Audience
7 Instagram Best Practices to Build Your Audience
There’s a lot to learn from each social media channel–especially if you want your business to stay relevant. As you build your brand…
Sprout Social
Jun 8, 2016
Brands Need to Stop Trying to Force “Oreo Moments”
Brands Need to Stop Trying to Force “Oreo Moments”
When it comes to social media, too many brands are embracing the “media” side of the equation and forgetting the “social.” Of course…
Scott Brandt
Apr 15, 2016
Twitter Direct Message: To DM or Not to DM?
Twitter Direct Message: To DM or Not to DM?
Private or public messaging, that is the question — especially when it comes to social customer service. While most customer service…
Sprout Social
Mar 31, 2016
Can Your Brand Still Capitalize Off Facebook Engagement?
Can Your Brand Still Capitalize Off Facebook Engagement?
With over 1.04 billion daily users and 40% of small businesses in the US, Facebook is a major piece of the social media marketing puzzle…
Sprout Social
Mar 21, 2016
How to Identify Social Media Influencers
How to Identify Social Media Influencers
If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in…
Sprout Social
Mar 8, 2016
29 Social Media Statistics Every Marketer Should Know
29 Social Media Statistics Every Marketer Should Know
Social media is a much more analytical channel than some may think, and there are a ton of statistics you should keep in mind as a…
Sprout Social
Feb 22, 2016
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