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Lead By Example, Not By Title

Lead By Example, Not By Title

Nearly every day, we see examples of people who call themselves “leaders” play the part of “boss”, not “leader.” You can find such examples…
Go to the profile of Ross Kimbarovsky
Ross Kimbarovsky
Don’t Get Sued: Copyright Law for Marketers

Don’t Get Sued: Copyright Law for Marketers

If you’re not creating content, you don’t exist on the Internet. Medium posts, Tweets, images, blog posts, comments, your Facebook posts —…
Go to the profile of Ross Kimbarovsky
Ross Kimbarovsky
Are Your Employees Watching Enough Youtube?

Are Your Employees Watching Enough Youtube?

How a Lowe’s Home Improvement employee’s actions were shocking.
Go to the profile of Jason Byer
Jason Byer
How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors i...

When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple…
Go to the profile of Nick Bowersox
Nick Bowersox
Can A Hoodie Increase Brand Equity?

Can A Hoodie Increase Brand Equity?

In 2014, video streaming platform Twitch announced that they were launching their online store with one product: a purple zip-up hoodie…
Go to the profile of Nick Bowersox
Nick Bowersox
Launch Your Startup with an Infographic

Launch Your Startup with an Infographic

In 2011, it was relatively unknown that most designer tees are marked up as much as 10 times. In the traditional retail model…
Go to the profile of Nick Bowersox
Nick Bowersox
5 Startups that changed their name (and why)

5 Startups that changed their name (and why)

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters…
Go to the profile of Nick Bowersox
Nick Bowersox
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