From the Internet Archives: The ancient design of your favorite websites

The A — Z of famous landing pages from a time long, long ago.

Some time ago I was working on a lecture about the importance of unique value proposition in UX design process. One of the hints I wanted to give my students was that in many cases older (or first) versions of big brands’ UVPs can be better benchmarks than those that these companies are using today.

In many cases: the older the brand, the more its UVP is being replaced by a slogan.

And since I wanted to illustrate this process with an example, I thought — hm, let’s see what the first MailChimp’s UVP was, and if it changed much. So I went to Web Archive to look for some old version of MailChimp website and a few minutes later… I got sucked into this research completely.

Not to mention the feeling of nostalgia.

I jotted down a short list of websites that are popular today and then started taking screenshots of their predecessors. For some reason these companies succeeded, and perhaps it was their well-built websites what helped them with it. I believe there’s a lot that business owners, product-, UX-, visual designers, copywriters etc. could learn from studying the past.

My short list soon became the list so I thought I could share the results of this research. Hence this post.

So here they are, ordered A — Z. Sit back, relax, turn your clock back and enjoy.

Adobe

  • 2002
  • 2004

Amazon

  • 2000
  • 2001
  • 2005

Apple

  • 2000
  • 2001
  • 2007

Basecamp

  • 2004
  • 2005
  • 2007
  • 2011

Buffer

  • 2011

Campaign Monitor

  • 2004
  • 2006

Chrome

  • 2008

Dribbble

  • 2010
  • 2011

Dropbox

  • 2010

eBay

  • 2000
  • 2007

Etsy

  • 2007

Evernote

  • 2009

Facebook (a.k.a. Thefacebook)

  • 2004
  • 2005
  • 2006
  • 2007
  • 2008

Firefox

  • 2004

GitHub

  • 2009

GoDaddy

  • 2004

Google

  • 1998
  • 2005

HubSpot

  • 2006
  • 2009

IDEO

  • 2000

IMDb

  • 2001
  • 2002

Instagram

  • 2011
  • 2012

Intercom

  • 2011

Jira

  • 2007

jQuery

  • 2006

Kickstarter

  • 2010

Kissmetrics

  • 2008
  • 2010

LiveChat

  • 2006
  • 2009

MailChimp

  • 2001
  • 2005

Mashable

  • 2005
  • 2007

Medium

  • 2012

Microsoft

  • 1996
  • 1999
  • 2002

NASA

  • 1996
  • 1999
  • 2001
  • 2004

Opera

  • 1999
  • 2001
  • 2003

PayPal

  • 2001
  • 2002
  • 2006
  • 2010

Pinterest

  • 2010
  • 2012

Product Hunt

  • 2014

Reddit

  • 2005
  • 2006

Samsung

  • 1996
  • 1997
  • 2000

Shopify

  • 2006
  • 2008
  • 2010

Slack

  • 2014
  • 2015

Snapchat

  • 2012

Spotify

  • 2007
  • 2009
  • 2011

TNW

  • 2008
  • 2009

Tumblr

  • 2007
  • 2009

Twitter

  • 2006
  • 2008
  • 2009

Uber

  • 2011

Vimeo

  • 2005
  • 2007

Wikipedia

  • 2002
  • 2004

Xero

  • 2010

Xing

  • 2007

YouTube

  • 2006
  • 2007

Zapier

  • 2012

Zendesk

  • 2010

That’s it. A lot has changed, huh?

I’ll probably return to the initial subject of UVPs in the near future, so if you are interested ☞ follow me. Also, if you enjoyed this post ☞ ❤︎. Cheers!

If there’s a website you think I should also add to this list, feel free to leave a comment!

Thank you, Alina, for helping me with putting it all together!