Marketing (Cards) Against Humanity: Strategy vs. Tactics & Wishful Thinking

David J Carr
Dec 5, 2016 · 8 min read

“Everybody has a plan until they get punched in the mouth.”Mike Tyson

In a world of Lean, Agile, Real-time, Trump and Brexit — is strategy an out-dated overhead?

Sources: Google ngram, Google Trends, BCG via HBR
Marketing Cards Against Humanity

Trigger warning: Cards contain lots of sarcasm.

“Strategy is revolution. Everything else is tactics”

Strategy means choices.

This has never happened
What other “outside talent” can agency strategists learn from?

And now, more than ever, we have the impetus, examples and the opportunity.

Modern Marketing Strategy needs to partner to cut across the layers and silos of a business
A System/Empathy Map of the the Strategy Marketplace — inspired by Charles Leadbeater

Startup Grind

Stories, tips, and learnings from and for startups around…

Startup Grind

Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB

David J Carr

Written by

Strategy Director. ex-CD, Planning Director & Head of UX @ Digitas, DIG, Publicis, Chemistry & JWT. APG Gold & Google Planning Innovator of Year.

Startup Grind

Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB

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