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The step-by-step guide to totally blow your startup’s Product Hunt launch

The what and how of everything I did. Learn from my mistakes.

Yoni Shechter
Oct 14, 2016 · 20 min read

The Backstory

What the hell is Product Hunt?

Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone’s talking about.”

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description by Ovi Negrean

What the hell is Favorize?

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Why launch on Product Hunt?

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Check out this amazing guide by Alex Chuang

Preparation process

Step 1: Decide on your launch MVP (MUP)

Step 2 — Get initial feedback

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Example of the tweet I sent out

Step 3 : Set launch date

Step 4: Make industry friends, globally

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Step 5 : Target a few Hunters

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Step 6: Gather your supporters

What the hell is Thunderclap?

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from Product Hunt’s FAQ page

Step 7 : Prepare various messaging copy

Step 8: Assemble media list

Step 9: Write your launch story and pitch it to hunters

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Step 10: Play out potential Q&A

Launch Day

Why 4am PST?

Step 1 (4:15am) — Publish launch story

Step 2 (4:34am) — Let social media know we were hunted

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Step 3 (4:45am) — Ask my supporters to spread the news

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Step 4 (5:59am) — Post Favorize on (Show) Hacker News

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Step 5 (6:15am) — Tweet people that upvoted similar products

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Update (8:52am) — Favorize made it to the front page!

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Step 6 (9:00am) — Thunderclap Campaign went out

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Step 7 (11:30am) — Run paid Ads on Twitter, Facebook and Instagram

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Step 8 (throughout the day) — Keep tweeting people who upvoted similar products

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Sweet! Confirmation that everything is Kosher 👍
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it was very bitter as 5 min before being asked to stop tweeting, Troy Osinoff replied to my tweet :)
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Step 9 (throughout the day) — Engage with leads and new users

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Results

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Favorize was placed between products with much lower vote counts

Conclusions

Next Steps

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🐙 😻

“Success is stumbling from failure to failure with no loss of enthusiasm.” — Winston Churchill


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Startup Grind

Stories, tips, and learnings from and for startups around…

Thanks to Michael Malo

Yoni Shechter

Written by

Co-Owner at MIA to SF. Founder at Podcast Breakdown and Dope Podcasts. Passionate about self-development, startups, nutrition and movement.

Startup Grind

Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB

Yoni Shechter

Written by

Co-Owner at MIA to SF. Founder at Podcast Breakdown and Dope Podcasts. Passionate about self-development, startups, nutrition and movement.

Startup Grind

Stories, tips, and learnings from and for startups around the world. Welcoming submissions re: startup education, tech trends, product, design, hiring, growth, investing, and more. Interested in submitting? Visit our submission form here: https://airtable.com/shrShpeN89HrzCzOB

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