Customer Journey Map: tools and approaches
Published in
1 min readJul 30, 2020
You can lose both regular users and potential ones (people that you may be recommended to by your clients) if you don’t know the mechanics of the customer’s interaction with your product. Creating a CJM, or Customer Journey Map, is a relatively simple yet effective way to make the customer happy with the product and encourage them to use it for as long as possible.
In this article, we will have a look at what a CJM and its function is, we’ll show you how to build a CJM and have a look at several convenient software to do this.
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