Is your Healthcare Startup really unique?

Last time I briefly mentioned the 13 startups any startup will fall in to. They were: Healthcare, Agriculture, Biotech, Clean Tech, Food/drinks, Transportation, Productivity, Manufacturing, Financial Tech, Education, Advertising, Security, and Entertainment.

But while it helps simplify what the startup field is like, it doesn’t quite help you orient yourself on what type of startup you have nor what your competitors could potentially be.

Here, we examine the first category (Healthcare) in more depth to enlighten what truly are the problems they face as well as what the potential customer markets are for them.

Healthcare

Image taken from Google Image

In healthcare, there are fundamentally 3 problem areas that startups are currently trying to resolve. They are:

1. Access to doctors/access to patients

2. Management of patient information

3. Solutions to simple ailments

1. Access to doctors is a problem because patients want to find the correct doctor for the ailment they have so they can receive the most accurate recommendation possible. Access to patients refers to doctors being able to find potential clients and is a problem because doctors want to find more customers.
2. Management of patient information is a problem for two reasons. It is for doctors because it wastes a lot of their time having to compile, sort, sift through, and understand the patient history they wrote as well as other doctors wrote. It is for patients because, currently, their is no transparency in the market. This leads to distrust of patients towards their caretaker.
3. Solutions to simple ailments is a problem because many times doctor visits are unneeded and end up being a waste of time and money. And they tend to be a waste of money because the ailment turned out to be a common cold or some issue that could be resolved in a more cost and time effective manner.

To see a further breakdown of what the healthcare field is like, check out: tacosushi.github.io for visual depiction of the startup field.

To check out our next review on startup field, click: Agriculture