Today I listened to a podcast. It was about Tom’s shoes.
Written by Deb Gabor // Also shared on Startups.co.
Branding doesn’t come from your company or from an agency you hire. Good branding is inspired by your customers. Your brand depends on your customer’s needs and desires…
There are two core concepts to public relations. The first comes from the father of PR, Edward Bernays…
Voice, personality, tone, copywriting, making adjustments — Kayla Medica shares her keen insights into several key aspects of branding.
Written by Shawn Parr of Bulldog Drummond// Also shared on Startups.co.
If you’re an executive who’s responsible for the health and performance of a retailer, restaurant group, hotel chain, airline, or fill-in-the-blank for almost any other business…
Marketing can make or break a launch, especially for startups. Think about getting someone on…
Also shared on Startups.co.
The biggest brands in the world become what they are with the help of one elusive ingredient: customer loyalty. In a world oversaturated with scattershot marketing messages…
