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Musings for the Modern Marketer
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A Note To Wantrepreneurs: You’re not going to reinvent the wheel. Stop trying.
A Note To Wantrepreneurs: You’re not going to reinvent the wheel. Stop trying.
I’ve loved the idea of starting my own business for as long as I can remember.
Stephany Kaufman
Mar 9, 2021
Wayfair’s Augmented Reality Strategy
Wayfair’s Augmented Reality Strategy
In 2016, furniture e-commerce giant Wayfair introduced the “View in Room 3D” feature on its mobile app, allowing customers to visualize…
Stephany Kaufman
Dec 5, 2020
Casper: How the Mattress Brand Can Prevent Becoming a Ghost
Casper: How the Mattress Brand Can Prevent Becoming a Ghost
Sleep brand Casper has been anything but a ghost in today’s conversations about mattresses. And it’s no accident — the bed-in-a-box…
Stephany Kaufman
Nov 30, 2020
Beyond Meat Goes Global
Beyond Meat Goes Global
Have you tried Beyond Meat? Whether you’re a diehard veggie or think a meal without meat is nothing but a side dish, I think a properly…
Stephany Kaufman
Nov 17, 2020
Canada Goose: Utility or Luxury?
Canada Goose: Utility or Luxury?
Between 2015–2017, I was living in Brooklyn and making the daily schlep from Bushwick to midtown Manhattan for work. Now, for those of you…
Stephany Kaufman
Nov 6, 2020
Apples & Oranges: Let’s Talk Segmentation
Apples & Oranges: Let’s Talk Segmentation
Some people like apples, some people like oranges. Some people like both. Some people don’t particularly like either, but they know they…
Stephany Kaufman
Oct 23, 2020
Marketing to Inspire: The Godin Approach
Marketing to Inspire: The Godin Approach
When imagining marketing in the traditional sense, I’d forgive you if images of the likes of Don Draper come to mind. One would rarely…
Stephany Kaufman
Oct 13, 2020
Bot Battles: How Fake Followers Affect Marketers
Bot Battles: How Fake Followers Affect Marketers
Phonies are all over the Internet — and I’m not talking about Snapchat filters.
Stephany Kaufman
Oct 1, 2020
Building a Tribe — Dr. Bronner’s Soap Success
Building a Tribe — Dr. Bronner’s Soap Success
“We are All-One or None!”
Stephany Kaufman
Sep 27, 2020
Let’s Talk About Marketing
Let’s Talk About Marketing
Hey, world!
Stephany Kaufman
Sep 20, 2020
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