I’ve been repeatedly asked two questions over the last week. Why Accenture Song, and why are we doing this at all? The first question is surprisingly easy to answer, and the second is essential to discuss. About the name: I don’t think it’s the best name in the universe…

Virtual worlds have been with us for a long time in the form of computer games or communities like Second Life. So has been hardware that was supposed to bring us into a virtual reality with headsets from Facebook’s Oculus or Microsoft’s HoloLens. All this got gradually better over time…

Digital Change has not changed much. Amazon is one of the most innovative companies in the world. Every aspect of its business has been under constant innovation for over 20 years now — except one very central element: the shopping experience itself! The process for buying something online has barely changed over the years: Search a…

Why your program may just not be up to creating products with outstanding user experience. 🤔 — Why are great experiences so crucial? These days user experience is everything. Providing a world-class (user) experience has become the key ingredient and differentiator for leading brands, products and services alike. After twenty-five years of digitalisation, the global domination of the smartphone, ubiquitous high-speed internet access and Silicon Valley’s iconic digital brands with their benchmark user…

The past year was extraordinary in many ways. Personally, I have learned some new things, reframed already learned, and tried to unlearn some old stuff. Here’s my shot of what’s coming 2022+ and why I’m super optimistic about what lies ahead. 12 months ago, I wrote about how we jumped…

Luis Martinez & Anja Mück, Strategists at SinnerSchrader Swipe, share the story of how a cross-functional team at Swipe turned the “Heartbeat” product idea into MVP reality. Today, we are happy to announce the good news: “Evie by DHZB” is now available in both Apple App Store & Google Play…

Why Experience Design is once and foremost storytelling — “And what about you?” Pretty much in every first encounter with a stranger, you are confronted with the question: “And what do you do?” This question might sound unimaginative or banal to you, but it is an essential question that reveals contextually important information for all further communication. This question serves the questioner to…

Warum es sich lohnt, digitale Projekte weiterzuentwickeln statt aufzugeben — Digitale Produkte machen die Welt einfacher und schneller. Digitale Produkte nutzen niemandem und verstopfen tausende Server mit wertlosem Datenmüll. Stimmt beides. Beides ist einfach nur eine Frage der Zeit. Von den physischen Produkten unseres Alltags kennen wir die Idee des Lebenszyklus: Sie werden auf den Markt gebracht, verbessert, erweitert und…

Understanding the complete buying journey of (potential) Audi customers — SinnerSchrader has been Audi’s digital lead agency since 2016. Malte Grapentin, Neeraj Verma, and myself, Hanna Rosinski, Strategists and User Researchers at SinnerSchrader, conducted a longitudinal research approach in collaboration with Audi to fully understand the user experience of people searching for a car on Audi’s digital platforms.