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StoryCode
A magazine about strategic communications
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Could bra makers manufacture masks?
Could bra makers manufacture masks?
3M’s masks were conceived as bra cups so could bra makers manufacture masks just as gin distilleries are making hand sanitizer?
Laura Peek
Mar 21, 2020
The storytelling tribe: how stories help us cooperate
The storytelling tribe: how stories help us cooperate
Hunter-gatherers in the Philippines provide the first real-world evidence that storytelling is an evolutionary adaptation that helps…
Laura Peek
Sep 9, 2019
Why you should lead with a story
Why you should lead with a story
Presenting strategy as a story equips people with a map that helps them visualise and prepare for the journey
Laura Peek
Sep 9, 2019
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