Generating ideas for innovative products or services that stand even half a chance of making money is really tough, until you’ve done it, and then you’ll wonder why on earth it took you so long.
There exists a wealth of advice spread across the internet on how best to attract investors though it often lacks real life examples. What I want to do is give you an account of how we did it for Stowwi, our folding food storage container, and give you an insight…