Product management is no longer about shipping a product, but instead is a continuous process to enhance…
How ‘skin in the game’ helps describe the outcomes of behavioral economics
We place too much value on keeping options available
How to leverage science on the predictably irrational behavior of customers
Lessons to build your market from Nobel Laureate Alvin Roth
Apply choice architecture to developing products customers want
The key to creating a high-value company is to solve maximum customer pain to create as much value as…
It is not just the steps, but the emotions
Defining outcome statements that go beyond functional needs
Solve your customer pain and you’ll reap the rewards