How we’ve got esports viewers to see brands as a prize!
We’ve got the user to see advertising as a prize he wants to get instead of something he wants to Ad-Block.
How do we do it?
To understand how we do it first, take a look at what is streamloots.
Streamloots converts interactions with streamers into something tangible that can be bought, exchanged and even trade. The streamer creates unique cards like these to represent any interactions with them:
And the viewer can buy chests containing three random cards from among their set that the streamer has created. You can see some examples like the Anatlus89 collection or the Mery_Soldier collection.
Why is it so attractive for brands?
Because when an user exchanges a unique card, it appears on the screen of the live streamer and all his/her viewers can see it.
What are sponsored cards?
They are cards that have a prize sponsored by any brand. From a discount in your store to a direct prize promotion or giveaway. Here are some samples so you can get a better picture and get a feel for it:
Why does the user love it?
Because it’s a prize he or she wants to get. As I said before, the viewer buys chests and the cards that appear in it are random (customized odds by our platform). As there are oddities (common, rare, epic, legendary), the rarest cards appear very little but we can set up any probability.
In this way, the brand becomes something that the viewer wants to obtain. It is not intrusive and, in addition, when the user gets the card and redeems it, all other viewers see it on the screen of the live streamer.
How can we collaborate together?
If you are a brand, we can collaborate together in various ways.
Sponsored cards that we can offer to streamers.
Those cards can be many things of your choice, for example:
- Discounts from your brand
- Unique cards that give a direct prize (You can put a limitation on the maximum number of prizes). Products like this newSkill merchandise are very popular.
- Give a prize when an user gets the full collection of a streamer. The prize appears above the collection at all times.
Anything that comes to mind! Streamers add very funny cards and interactions like this from Mery_Soldier’s “Sing a song
Thematized Cards
If you already have streamers with which you collaborate as a brand, the cards are one more channel. You can create cards specifically designed with the colors and logo of the brand
Any other collaboration
We love trying new things and we are open to any other type of collaboration. You just have to write an email to our Outreach & Partnerships Director:
eth1ks@streamloots.com
Or ask us on our twitter:
