Consumers are accustomed having everything they want in real time. The rise of internet combined with smartphones means that consumers expect a simple buying process and an immediate response when they ask a question. Easy, right?
“One” is a simple go-to market strategy where brands reduce choice by offering only one variation of a product or by selecting products for consumers.
Consumers are exposed to nearly 10,000 ads per day, creating information overload and making it harder to capture consumer attention. This has lead to an increase in the use of ad-blockers. So, what can brands do? In this article, we focus on one solution: hyper-relevant marketing.
