Swag

“Nobody Wants to be Trashy*”

55% of consumers only keep a promotional product for a year.

Most traditional swag items, even the more expensive ones, are made out of plastic. With the majority of U.S. plastic ending up in landfills it’s…

It’s in the bag

A Swag Rules Take on the New Yorker Tote

Swag Rules: What does swag stand for?

Swag stands for “stuff we all get.”

We Need to Talk About Mugs

What’s Swag Rules?

A framework for creating momentum with any brand.

Here’s the Swag Rules framework:

Swag Rules Summer

How recognizing the season can create new momentum.

What are the Swag Rules?

Swag Rules (And Employees Do Too)

Great swag is often spontaneous. But it can also be scheduled.

Swag Rules: Shoe Me

How a holiday gift accelerated a business and strengthened a brand.

Here’s the story:

Swag Rules

A framework for creating momentum.

Swag is not a thing — it’s a strategy.