Published in


2022: Year in Review

2022 was a crazy year that challenged us all. From the economic downturn felt across all sectors, to the long-lasting bear market and fall of many industry leaders, building in such a climate has been an experience to say the least. However, those that persevered and chose to dive head-first into those challenging moments are set to be stronger than ever. Swash is here to stay, and to grow.

2022 marks a year of many ‘firsts’ for Swash, whether its milestones reached, product launches going live, team expansion, or revenue generation.

First and foremost, the Swash Data Union has become bigger and stronger than ever. Having reached over 320K members and counting, we’d like to recognise that the achievements outlined in this blog couldn’t have happened without the presence, support, and trust of each and every one of you. 💚

Keep reading for a breakdown of all the highlights from the last year. There’s also a sneak peek of what’s coming next at the end… Get your party shoes ready, Swashbucklers.

🏆 Swash now an accredited member of the Data and Marketing Association in the UK!

As the only DataUnion with DMA membership status, this milestone marks an important endorsement of our data processing methods from an independent regulator-recognised third party.

“The updated compliance process ensures that DMA Members continue to work to the highest standards, and that Membership remains a badge of accreditation that can be trusted in a data-driven world.”

— Rachel Aldighieri, MD at the DMA

🏅 Swash nominated as Start Up of the Year at the CityAM CryptoAM awards!

It was such an honour to be nominated as Start Up of the Year at the City AM, CryptoAM awards! Although we didn’t win this time round, it was awesome to be nominated alongside some other cool projects and to receive such positive feedback from the judges.

✅ First Swash ecosystem revenue achieved

As a year of expansion from all angles, 2022 also saw the expansion of Swash’s business model into a revenue-generating company!

Despite receiving interest and praise from all kinds of data buyers from early on in the Swash roadmap, we were surprised and proud to cross that milestone and start generating revenue for the ecosystem much earlier than expected.

Now, with the launch of Swash’s First Wave Solutions (sIntelligence and sAds), added revenue streams are in place to bring even more value back to the Swash community.

⚔️ 320K+ members and counting!

Since our IDO in Q42021, the Swash Data Union has seen some exponential member growth. From less than 100K members, our union has grown by about 220%, surpassing 320K users!

Given the tricky market conditions, this can easily be classed as one of our proudest moments to date. Swash remains one of the biggest Data Unions, sure, but also one of the biggest dapps out there. However, fear not, we have no plans of stopping here! With the new year ahead, and a team full of ideas, we hope to reach a whopping 500k members by the end of Q223!

Existing Swash members will have a massive role to play in this forecasted growth so, if you have a friend or a neighbour that still isn’t taking agency over their data — make sure to drop them a referral link to help them get started.

🪙 $SWASH token climbs the ranks

Since our 2021 IDO, the Swash token has climbed up around 400 places in the ranks on CoinMarketCap, currently sitting comfortably around the 800 mark.

This is a result of roadmap deliverables, community growth, and strategic partnerships, but also seeing $SWASH welcomed on even more exchanges, allowing for increased liquidity and ease of use for Swashbucklers worldwide.

2022 saw the Swash token branch out cross chain and available on new chains, bringing $SWASH to the Polygon and Binance communites and to new exchanges, adding these bad boys to the list:

🤝 Partnerships and integrations with industry leaders

Aiming to create a better and fairer data economy, we believe in working for and with rather than against others. Along a great number of existing Swash all-star backers, 2022 has given opportunity to increase the list of our partners and integrations:

Also, special mention to our friends at Outlier Ventures, who were named Web3 Accelerator of the year for 2022!

To find out more about each partner and how they help Swash, check this out:

🔥 Swash Smoke: the hottest token burn mechanism in town

Wen burn? But most importantly — why? Thorough research and best practices of notable projects such as Binance, Polkadot, Shiba Inu, and IoTeX prove that community-driven token burning mechanisms work wonders for community and project growth.

Simply put, token burning is an effective mechanism for incentivising ecosystem stakeholders and limiting the supply of tokens, typically with objectives-based or time-based conditions. And so, in 2022, Swash Smoke was born; Launching 6 different burn mechanisms based on $SWASH tokenomics.

Monitor burns as they happen and find out how you can trigger burns today.

🐼 Data for what? Data for Good!

Data for Good is a donations feature available within the Swash app which enables members to automatically donate the value of their data to a social good organisation of their choice. It’s now live and available to all Swash Data Union members.

So, how does it work?

Keep scrolling for a detailed overview, but it’s as simple as:

  1. Choose a charity to donate to from the list
  2. Select what percentage of your earnings you want to donate and how often
  3. Surf the web as normal!

With various charities available, the Data for Good in-app feature enables you to donate all or some of your data profits to a cause of your choice. So, the next time you surf the web and watch your wallet fill up with $SWASH, perhaps consider passing on some of your good fortunes.

💚 Swash team + community expansion with the AMPlify Swash Ambassador Program

April saw the launch of the Swash ambassador program, which attracted more than 1000 applicants!

There are many reasons to become a Swash ambassador, including:

  • Earn monthly $SWASH based on rank, impact and engagement level
  • Lead an active role with one of the fastest-growing projects in Web 3
  • Get exclusive access to Swash’s developments and plans
  • Explore employment and career development opportunities
  • Learn about emerging trends in Web 3 and the cryptoverse

Having welcomed the first bunch of Swashbucklers to the ranks, the ambassador program is now being levelled-up ready for the next wave of ambassadors to join.

Keep an eye out for AMPlify 2.0 coming in 2023.

As well as onboarding a bunch of enthusiastic ambassadors around the world, the in-house Swash team has also grown to 20 people worldwide. We also regularly have open positions, so be sure to check out our LinkedIn to find your next role in Web3.

🌐 In-app and technical roadmap updates

The Swash app has had some pretty notable updates over the last year, but the technical team has also been busy behind the scenes achieving major technical milestones outlined in the Swash whitepaper.

As well as delivering on huge product launches, the technical team have been busy with the development of important elements of the Swash ecosystem architecture, such as the Data Product Provider (DPP), the migration of Swash from HBase to Redshift, and building the infrastructure for sCompute. Stay tuned for some technical deep-dives on each of these coming soon.

As well as ongoing bug fixes and anti-fraud, anti-bot-prevention mechanisms, we’ve also added awesome UX/UI features to the app, like the Product Tour where members can explore the app, plus a Profile section to introduce yourself and prove you’re human. Read more about Swash’s design evolution here.

⚡️ New and awesome community initiatives

As a people-driven project that strives to give voice and agency to each and every internet user, our loyal Swashbucklers sit at the very core of what we do. Improving the existing opportunities and introducing new community initiatives has been important to us from the very beginning.

In 2022, the community set out to introduce itself to new countries and languages, increase the amount of community generated content, and of course, further solidify the Swash brand identity globally.

With this, we’ve introduced some exciting new projects:

Towards the end of the year, the Swashbucklers also moved into a comfier space — our new and shiny Discord server! Welcoming new and old members with open arms, this new space will allow the community to grow and thrive with Discord-native events, competitions, AMAs, and more. With special channels dedicated to all things Swash, catching up on Data Union updates and engaging with other members has never been easier! Go and say hi.

The shift to Discord also allowed for the introduction of the Swash Guild which allows all Swashbucklers to gain access to new roles and cement themselves as part of the SwashFam.

It’s no news that, as a product made for the people, public opinion matters. With the ongoing growth of the numbers and ideas, we wanted to make sure that streamlined processes are in place to collect and reward the bright and imaginative minds among us.

Enter Canny — a community feedback form allowing each and every person to be heard and rewarded for any proposals that are actioned. Now, contributing towards the success of Swash has never been easier. Simply submit, share and upvote ideas and be rewarded with $SWASH tokens for any proposals actioned.

Becoming a Swash community member comes with a multitude of perks, however, with the help of our new Crew3 gamified leaderboard, each and every Swashbuckler can complete tasks, gain XP and be in a chance to win amazing monthly prizes such as $SWASH, $USDT, gift cards, merch and more.

Ready to climb up the ranks and receive a little something in return? Join our Crew3 today!

Last but not least, with our upcoming DAO release in mind, the DAO Ignition launched at the very beginning of 2022 with the aim of kickstarting the Swash DAO and boosting $SWASH cross-chain token adoption through a one-of-a-kind competition.

With the campaign nearly at its end, all hands are on deck to welcome all of our early-bird DAO members mid-Q12023. The upcoming DAO launch will mark a huge milestone in Swash’s history.

❓So, what’s next?

2022 has been huge for Swash, but 2023 will see the same, if not increased growth across all sectors.

As we continue to improve the Swash brand and strengthen the amazing Swash community, the release of the Swash DAO is just on the horizon.

The magnitude of opportunities for the Swash community to get more involved will further celebrate our most loyal Swashbucklers as the core of what Swash is and where it’s headed. And personally, we couldn’t be any more excited for it!

sApps — one of Swash’s First Wave Solutions — is now launching with the release of Swash Ads (sAds) in January 2023.

Swash enters the world of digital advertising with the launch of sAds, the first of many Earn More opportunities for internet users looking to amplify their passive earnings while setting new standards for advertising.

sAds is the first of the Earn More features within the Swash app. Earn More will be a one-stop shop for new ways to maximise your earnings within the Swash ecosystem and the broader Web 3 passive income space.

Soon after the release of sAds, you’ll be able to opt-in to complete surveys, watch videos, take quizzes and much more.

The Swash x DataHive DAO partnership will see the integration of our networks, users, and unique expertise to bring sIntelligence — Web 3’s answer to Google Analytics — to life.

By forming this alliance, Swash and DataHive DAO aim to form a gold standard for zero-party data-based marketing and advertising. As a result of our partnership, we will unite our users, resources, clients, and marketing efforts to see an accelerated rollout across more markets with a complete, comprehensive offering for our users and customers.

Outside the technical roadmap, here’s a glimpse at what else is going on:

  • Expanding the team
  • Broadening marketing reach
  • Reactivating and growing the community
  • Increasing the adoption of Data for Good
  • Adding new partners and developers to the ecosystem
  • Increasing rewards for active users

About Swash

At Swash, if it’s your data, it’s your income.

Swash is an ecosystem of tools and services that enable people, businesses, and developers to unlock the latent value of data by pooling, securely sharing, and monetising its value.

  • People share their data to earn while retaining their privacy.
  • Businesses access high-quality, zero-party data in a sustainable and compliant way.
  • Developers set up and build systems within a collaborative development framework with ease.

As the world’s leading Data Union, Swash is reimagining data ownership by enabling all actors of the data economy to earn, access, build and collaborate in a liquid digital ecosystem for data.

Join the biggest data movement in Web 3:

Twitter | Telegram | Reddit | Discord | Instagram | Tiktok | Website

Swash has completed a Data Protection Impact Assessment with the Information Commissioner’s Office in the UK and is an accredited member of the Data & Marketing Association.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store