Understanding Your Customer

Three Elements to Business Success

Sway Ventures
Sway Ventures
2 min readJul 24, 2018

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Every year at the CEO Master Minds Summit, we gather founders, and entrepreneurs to gain a much greater understanding on topics related to capital, revenue and talent from seasoned tech executives.

This year, Dennis DeBroeck seasoned legal veteran, Eric Benhamou, Founding General Partner at BGV, and Eric Stang, Chairman & CEO of OOMA shared thoughtful critique of today’s fundraising and capital landscape.

Revenue and marketing vanguards including Donna Wells, former CMO of Mint.com, and Francis Lobo, former CRO of WeWork discussed product marketing fit and the importance of understanding your customer.

Providing perspective on the talent landscape were Sarah O’Brien, Global Insights Director at LinkedIn and Don Seeley, Head of Search at DeWinter Group.

We were truly grateful to every speaker for their time and insights at this year’s event. But don’t take our word for it — you can see these tremendous conversations for yourself.

Lastly, a special thanks to our CEO Master Minds Summit partner, Silicon Valley Bank and sponsors DeWinter Group, TriNet and SheppardMullin.

Francis Lobo, Former Chief Revenue Officer at WeWork

Francis Lobo serves as Executive Vice President, Chief Business & Product Officer and President of Cooper Labs, overseeing the organization’s digital strategy and product development. Most recently, he served as Chief Revenue Officer for WeWork where he managed revenue, sales, performance marketing and data for the organization. Before taking on the Chief Revenue Officer role, he managed digital, technology and services for WeWork.

Prior to joining WeWork, Lobo was the Chief Executive Officer of United Online Inc., a leading provider of consumer-internet products and services, including brands like NetZero, Juno, Classmates, and MyPoints. His experience also includes nearly a decade at AOL where he held a number of different executive roles including President of AOL Services.

Francis holds a Bachelor of Commerce degree from St. Joseph’s College at Bangalore University in India and a Master of Business Administration degree from Loyola University in Chicago.

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Sway Ventures
Sway Ventures

Sway Ventures is a US-based venture capital firm investing in early to mid-stage technology companies.