Breaking News: Growth Hacking is Not Magic, it’s a step-by-step Process.

William Mievre
Apr 24, 2018 · 20 min read

« Fall in love with the process, and the results will come. » — Eric Thomas

If these guys are doing so many experiments, it must be for a reason, isn’t it?

STEP 1: Before applying the GH Methodology blindly, make sure that you reach the Product Market Fit

Image Credits: Tech Sahara

1 — A fast driven growth process is useless if you haven’t achieved the product market fit (PMF).

2 — But how do know you have reached this holy grail PMF ?

3 — Is Growth Hacking useless before PMF then?

Image Credits: Startitup

4 — Find the sweet spot where it makes sense to apply the Growth Process Methodology

Image Credits: Brian Balfour, former VP Growth at Hubspot

STEP 2: The five prerequisites to implement the growth hacking process in your organization

Image Credits: Growth Tribe

1 — The Business Model Canvas

Image Credits: Business Model Alchemist

2 — The Value Proposition Canvas

Image Credits: Strategyzer

3 — The Personas

Images Credits: Xtensio

4 — The Pirate Funnels

5— The OMTM

At any given time, there’s one metric you should care about above all else. - Lean Analytics, Croll & Yoskovitz

Image Credits: Growth Tribe

STEP 3: Implement the Rapid Experimentation Process (G.R.O.W.S)

1 — Gather Ideas (G of G.R.O.W.S)

“The Growth Lead has to set up a project management system to coordinate easily the submission and management of ideas, as well as the tracking and reporting of results. The more ideas that go into your pipeline, the better your chances of finding winners that spur growth.” - Sean Ellis, Hacking Growth

2 — Rank Ideas (R of G.R.O.W.S)

3— Outline Experiments (O of G.R.O.W.S)

Done is better than perfect.” - Sheryl Sandberg

4 — Work, Work, Work (W of G.R.O.W.S)

“Sometimes you gotta run before you can walk”

Tony stark, alias Iron Man

5 — Study Data (S of G.R.O.W.S)

“Sometimes, things may not go your way, but the effort should be there every single night.” - Michael Jordan

Template of an experiment. Image credits
Image credits: Online Dialogue

Additional step: the Playbook

Image credits

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William Mievre

Written by

Co-founder of Les Sherpas, incubated at Station F in Paris | Alumni Growth Tribe | Twitter: @william_mievre

The Startup

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