The Startup
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The Startup

Build your freelance business on values

Success and money will come if you stick to what you believe in.

Photo by Jeff Cooper on Unsplash

Working with clients and collaborators who’s values align with yours is the most important aspect of building a successful service business.

You do your best work when you’re passionate about the cause.

Choose project’s that align with your strengths, interests, and values, and your work will — more often than not — feel like a joy.

Work with good people, and it almost doesn’t matter what the project is.

Work of one kind leads to more of the same.

You’ll never regret saying “no” to the wrong work

Well-aligned clients become long-term partners.

Being selective is a privilege.

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Benek Lisefski

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at