Here is how UX Design Integrates with Agile and Scrum

Jeff Gothelf
Oct 11, 2018 · 4 min read

(Part 2 of this post can be found here.)

Despite having co-written an award-winning book on the topic and lecturing, teaching and coaching on the topic for nearly 10 years now, I still get many questions — mostly from product managers, executive leaders, and technical managers — on how to integrate UX and Design into the scrum process. It’s a challenge that continues to plague most organisations mainly because the reason scrum was brought in was not to do more thoughtful, customer-centric work but rather to ship more code faster.