How to land your dream clients — a step-by-step guide

A proven, proactive, cold-email strategy for freelance creatives that will help you win more meaningful projects, build trusting client relationships, and earn more money.

If you run your own independent design business, clients are your life-blood. You need to know how to best serve the ones you have, and always consider where the next new clients are going to come from.

When you start out, you take any clients willing to give you a project. That’s fine. That’s how you pay your dues and gain experience.

Then one day, you realise you have the privilege of saying no. Even if you need the work, declining that bad job becomes more important to your happiness and the development of your career than taking it. You start finding your niche, getting busier, and turning down more work, so you can focus on the clients and project that are truly interesting and inspiring to you. You finally have the opportunity to define what matters most to you, and who you’d like to be working for.

So you take a moment to really think about it. Which businesses align with my interests? My passions? My values? My ethics? And of course, my strengths?