Outside In. What I’ve learned by shutting down my design studio to enter a big tech company.
Nov 6 · 13 min read
It’s been more than a year since I made the move — and now is a good moment to take a step back and evaluate how I managed to do one of the biggest decisions I’ve made in my career so far (or just finish the article I started one year ago justifying why I was doing what I did).
First things first. I’m Lucas Bacic and I’m a designer working with brand strategy and product marketing at VTEX, a global tech company from Brazil. Now let me tell you about my story and hope we can…


