Self-Employed? 11 Reasons You Should Try All the Things
There’s more to business success than niching, focusing, and maximizing
“Have no single point of failure. Have no single path to success.” — James Clear
Niching, exquisitely-wrought branding, hyper focus, and the strategic optimization of every minute, every dollar, are reasonable and effective ways to run and build a business or solo empire. But I resist those things for the most part even as I have relied on discipline, ongoing learning, productivity hacks, and long-term thinking as routes to sustainability and peace of mind in my own 35 years of business ownership and self-employment.
After all these years, I learned and adopted a name from author Barbara Sher during the pandemic for my style of business: refusing to choose. Instead, I am open to ideas and possibilities, consider every avenue, want to meet all the people, and want the freedom to try all the things without the permission or approval of the business pantheon. Here are some of the reasons I see to take this approach.
To practice defensive entrepreneurship
Having multiple irons in the fire builds a Plan B, C, and D into your business model. Those options can provide the needed cushion and security that allow you…
