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The Essential First 7 Steps to Startup Success.

The foundation you need to succeed

I failed my startup because I didn’t address a “must-have-fixed” problem for a big-enough market. And I’m not alone: 42% of startups failed because they didn’t solve a market need. Here is how you can avoid that mistake.

The thing that kills most startups? Not addressing a significant problem for a big enough market.

Imagine you’re building a house. What’s the order, how do you approach it?

You start with the foundation, add the walls and roof, move the interior in and install the essentials. Getting the foundation right is essential for two reasons:

1. If you don’t pay attention to the foundation, mistakes will only get worse. This is known as compounding defects. You start with a foundation that’s off, so you have to readjust your walls. As you finish the walls, you notice the roof is out of square, so you readjust the roof. Then the final panels don’t fit on the roof, so now everyone can see your roof is off, and the simple mistake in your foundation has ruined the look of the house… Your initial small mistake compounded to a huge hassle.