The Essential First 7 Steps to Startup Success.

The foundation you need to succeed

Bram Krommenhoek
Mar 10, 2018 · 10 min read

I failed my startup because I didn’t address a “must-have-fixed” problem for a big-enough market. And I’m not alone: 42% of startups failed because they didn’t solve a market need. Here is how you can avoid that mistake.

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into smaller manageable tasks, and then starting on the first one.” –Mark Twain

Step 1. Determine problem and customer hypothesis

“You just have to pay attention to what people need and what has not been done.” — Russell Simmons

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Step 2. Focus on the right customer segment

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Step 3. Find people to talk to

There are no facts inside the building: you have to talk to your customer to move forward. — Steve Blank

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Step 4. Prepare interviews

“Wonder what your customer really wants? Ask. Don’t tell.” — Lisa Stone

Step 5. Conduct interviews

The greatest technology in the world hasn’t replaced the ultimate relationship building tool between a customer and a business; the human touch. — Shep Hyken

Step 6. Analyze interviews

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Step 7. Determine the next step

“Bad shit is coming. It always is in a startup. The odds of getting from launch to liquidity without some kind of disaster happening are one in a thousand. So don’t get demoralized.” — Paul Graham

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Conclusion

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This story is published in The Startup, Medium’s largest entrepreneurship publication followed by 303,461+ people.

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The Startup

Medium's largest active publication, followed by +773K people. Follow to join our community.

Bram Krommenhoek

Written by

Failed founder. I share my "Aha"s and "Oh shit"s. As seen in The Mission, The Startup, uxdesign.cc

The Startup

Medium's largest active publication, followed by +773K people. Follow to join our community.

Bram Krommenhoek

Written by

Failed founder. I share my "Aha"s and "Oh shit"s. As seen in The Mission, The Startup, uxdesign.cc

The Startup

Medium's largest active publication, followed by +773K people. Follow to join our community.

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