The Three-Act Structure of a Successful Blog Post

I tick these boxes before I hit publish

Steven Gambardella
The Startup

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Oscar Wilde is evoked as the typical naturally talented but idle writer. He in fact worked extremely hard to hone his craft and publicise his work. (Public Domain. Image source: Wikipedia)

I’m still amazed. I ought to pinch myself. It’s extraordinary that I can write about niche topics like philosophy and art and manage to make money. I never set out to do that — I simply wanted to get the message out into the world that these supposedly useless subjects can be helpful in work and life.

The response I have got is humbling. People leave dozens of comments and messages of support and appreciation. I’ve made a lot of money and it has certainly made my life easier. I’m no star blogger, and I’m by no means rich because of my writing. But my life is richer. I get paid for something I would do for free.

New opportunities have opened up for me that I would never have dreamed possible. My work has been recommended by philosophy professors on Twitter. My writing has been translated into Hebrew, German, Polish, Arabic and French. I get thanked by strangers all the time, it’s a wonderful feeling.

It’s worth mentioning that writing has never come naturally to me. My grades at school were terrible. I just about scraped a “C” in my finals at age 16 and never took up English study beyond that.

Through hard work I got better. I still don’t consider myself to be particularly talented, but love —…

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