What Is a Good Read Ratio on Medium?
And why a high read ratio can be a bad thing
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A good Medium read ratio is generally between 20 and 50%.
It depends, though, on the length of your article and the audience you’re trying to engage. Very short articles (3 minutes or less) tend to have a higher read ratio, because it takes less time for a reader to complete the article.
Likewise, long articles tend to have lower read ratios — but not always. I have a 23 minute article that still has a 30% read ratio because its content is very engaging. But in general, if your article takes longer to read, it will tend to have a lower ratio. Seven minutes is usually the sweet spot in terms of article length to get an optimal read ratio.
If your read ratio is too high, that can indicate a problem, too. If everyone finishes reading your piece, that can be an indication that it was too short. Readers may be left wanting more, and you may have had the opportunity to go into more detail on a specific topic.
If you write a 5–8 minute piece and it has a very high read ratio, congratulate yourself on writing something really engaging, but also…
