Thomas GeorgiouMedia Mix Modelling: Measuring Advertising Effectiveness using Google’s LightweightMMM (Python)“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838–1922)Apr 243
1749.ioA Comprehensive Guide to Bayesian Marketing Mix ModelingUnlocking the Power of Data-Driven Decision Making in MarketingMay 8, 20231
Shreyashkar lalAn Intuitive Introduction to Marketing Attribution and Media Mix ModelingImagine being a marketer spending clients’ fortune on Digital Marketing. Well, the big money folks want answers now, answers about “Where…Feb 15Feb 15
Luca FiaschiinHelloTechBayesian Media Mix Modeling using PyMC3, for Fun and ProfitMichael Johns, Zhenyu Wang, Bruno Dupont, and Luca FiaschiAug 24, 20207Aug 24, 20207
Nanduru SantoshDecoding Marketing Analytics: Media Mix Model vs. Multi-Touch AttributionWe come to the culmination of my series on Media mix modeling(MMM). We began this journey by understanding how MMM is a beacon of hope for…Feb 4Feb 4
Thomas GeorgiouMedia Mix Modelling: Measuring Advertising Effectiveness using Google’s LightweightMMM (Python)“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838–1922)Apr 243
1749.ioA Comprehensive Guide to Bayesian Marketing Mix ModelingUnlocking the Power of Data-Driven Decision Making in MarketingMay 8, 20231
Shreyashkar lalAn Intuitive Introduction to Marketing Attribution and Media Mix ModelingImagine being a marketer spending clients’ fortune on Digital Marketing. Well, the big money folks want answers now, answers about “Where…Feb 15
Luca FiaschiinHelloTechBayesian Media Mix Modeling using PyMC3, for Fun and ProfitMichael Johns, Zhenyu Wang, Bruno Dupont, and Luca FiaschiAug 24, 20207
Nanduru SantoshDecoding Marketing Analytics: Media Mix Model vs. Multi-Touch AttributionWe come to the culmination of my series on Media mix modeling(MMM). We began this journey by understanding how MMM is a beacon of hope for…Feb 4
eddie zaldivarAdstock Decay Secrets: Master Your Marketing Analytics GameHey there, fellow marketing enthusiasts! We all know that the impact of an ad campaign doesn’t just vanish as soon as it’s over, right…Apr 17, 2023
Rafael FagundesUnveiling the Power of Media Mix Modeling with PythonMedia Mix Modeling (MMM) is a data-driven approach used by marketers to optimize their advertising spend across various media channels. It…Sep 5, 2023
