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Layar

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an exploration in the new
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AR is not the product

Just read this column on the future of Augmented Reality (AR) in relation to the marketing thingys made with it right now.

Now, I’ll grant that all of these are marketing gimmicks. They’re probably not meant to be anything more. But let’s just step back and call a…

Can Layar become an on-the-road-search tool?

You all know Layar of course, it can’t be missed. The new tool made by SPRX Mobile is as the say themselves ‘the first mobile augmented reality browser’. Next week there will be a first devcamp with Bruce Sterling setting the context. And that is…