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Smarter Email Marketing
Ideas on email & app design from the Taxi for Email team
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The greatest 2017 email marketing predictions of all time
The greatest 2017 email marketing predictions of all time
It’s the most wonderful time of the year. The last few Cyber-Week emails are dropping out of my promotions tab, meanwhile the requests for…
Elliot Ross
Dec 7, 2016
Email isn’t dead, but your strategy might be
Email isn’t dead, but your strategy might be
First things first, I can’t stand the “email is dead” myth. It’s something circulated by traditional media, who love calling things dead to…
Elliot Ross
Nov 20, 2016
Measuring success in email – we’re doing it wrong
Measuring success in email – we’re doing it wrong
We need to talk about how we measure success when it comes to email marketing, particularly on mobile.
Elliot Ross
Nov 15, 2016
What does Responsive Gmail mean for Email Design?
What does Responsive Gmail mean for Email Design?
Gmail just announced a drastic improvement in HTML support for their mobile apps, including responsive design, media queries and CSS.
Elliot Ross
Sep 15, 2016
The Lion, The WYSIWYG and The Wardrobe
The Lion, The WYSIWYG and The Wardrobe
So the Lion is the HTML Designer… actually lets drop the weak analogy before it wears thin. Start again. WYSIWYG is in the air at the…
Will Lahr
Mar 9, 2016
Why we built Taxi, a CMS for Email Marketers
Why we built Taxi, a CMS for Email Marketers
In our combined decades working as designers in the email industry, there’s been one consistent challenge that’s never adequately been…
Elliot Ross
Feb 17, 2016
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