Anyone else watching the latest instalment in Netflix’s ‘The Haunting Of…’ canon? Well, I happened to combine a few…
This is not a self-promoting plug. It’s more a set of opinions and observations. It’s not ‘news’. (If it…
Ah, yes: short-form content.
Works for all of that consumer stuff, right? Y’know: ice cream and pizza = fun; chocolate = sex; toilet paper = dogs etc etc.
We’ve all seen those ads so we know that the formats, tone, branding, etc won’t work for B2B…
I’ve never been a fan of the term ‘stories’ when it comes to advertising. Sure, an ad can have a plot; an…
Successful branding and marketing isn’t just about chiming in with a zeitgeist, hoping that someone in your target audience will like what you’re saying and therefore buy your products or subscribe to your services.