Marketing

Too Far Up Their Own Arses? Flushing Away Toxic Leadership

Shine On, B2B Marketer

Anyone else watching the latest instalment in Netflix’s ‘The Haunting Of…’ canon? Well, I happened to combine a few…

Content In A Time Of COVID-19

This is not a self-promoting plug. It’s more a set of opinions and observations. It’s not ‘news’. (If it…

Brevity + Levity

Ah, yes: short-form content.

Works for all of that consumer stuff, right? Y’know: ice cream and pizza = fun; chocolate = sex; toilet paper = dogs etc etc.

We’ve all seen those ads so we know that the formats, tone, branding, etc won’t work for B2B…

The Darling BLUDs Of May

I was never a fan of Theresa May. And it seemed she was no fan of the ‘withdrawal method’ — at least when it came…

‘The Charles Atlas Seal of Approval!’

Success is a combination of hustle and muscle. Nobody knew this better than my personal…

Why Attractive People Are The Most Dangerous People In The World

What Narcos: Mexico Season 2 Taught Me About Leadership

Forget Stories — Build Tribes

I’ve never been a fan of the term ‘stories’ when it comes to advertising. Sure, an ad can have a plot; an…

A Call To ‘Arms Around Shoulders’

Successful branding and marketing isn’t just about chiming in with a zeitgeist, hoping that someone in your target audience will like what you’re saying and therefore buy your products or subscribe to your services.