We decided to speed date single ideas instead of complete concepts and storyboarded variations of the same idea to receive feedback on the extremes. Here’s what we heard:
Group 1
To kickoff the generative research phase, the team conducted a group workshop aimed to uncover people’s emotions and values they associate with activities around food.
Donghyuk moved in Pittsburgh last summer with his wife a year after they had got married. Food is always at the center of their relationship. Dining out was major part in…
Ahmed is a PhD student in the US whose parents live in Pakistan. He loves cooking. We talked to him about being touch with his parents, and about food. Here are some things that came up:
Ashlesha is a grad student originally from India and living in the US. Her family is in India. We interviewed her mother to understand her thinking around her daughter being away and food. Here are the things she mentioned:
Nehal is a student as CMU, and is married. She stayed with her husband for a couple of years before starting grad school…
