1 Prompt = 1000+ Ads: How to Asset Hack Your Brand?

Midjourney + ChatGPT = Magic

Photo by Jonathan Kemper on Unsplash

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In today’s fast-paced digital marketing landscape, staying ahead of the competition is crucial. Imagine generating a thousand unique, high-quality ad variations in minutes — that’s the power of AI tools like Midjourney.

This guide breaks down how to leverage Midjourney to unlock endless creative possibilities and fuel your advertising success.

The Problem: Content Fatigue and Inefficiency

Digital marketers constantly battle content fatigue. Static assets become stale, and traditional content creation is time-consuming and expensive. Photoshoots can take months, limiting the volume and variety of ad creatives you can produce.

The Solution: AI-Powered Content Creation

Midjourney steps in to revolutionize your content creation process. Here’s a roadmap to get you started:

1. Boost Your Creativity: Midjourney empowers you to explore endless creative avenues.
2. Asset Hack Your Brand Identity: Generate thousands of on-brand variations from existing assets.
3. Build Scalable Ad Generation Systems: Automate ad creation for maximum efficiency.
4. The ROI Potential: Experience a significant return on your investment through faster and more impactful advertising.

AI generated Ads

The Power of Midjourney Ads:

Imagine captivating social media ads with AI-generated backgrounds. With Midjourney, you can create countless variations from a single asset, ensuring your ads stop the scroll and resonate with your audience.

Realistic AI Generated Image

Mastering Midjourney Prompts

Crafting Unique Ads

The magic lies in crafting effective prompts. Midjourney interprets prompts literally, so clear and concise descriptions are key. Ambiguos prompts lead to ambiguous results.

Photorealistic Elements to Write a Prompt

Photorealistic Elements

Midjourney excels at photorealistic images. To achieve this, incorporate photographic elements into your prompts. Here are some key aspects to consider:

• Subject + Action: Who/what is it, and what are they doing?
• Environment: Where is the scene taking place?
• Composition/Shot Type: How will the image be framed?
• Mood/Emotion: What feeling do you want to evoke?
• Specific Cameras/Lenses: Trigger Midjourney’s photorealistic mode.
• Film Stock, Lighting, Color Scheme, Details/Modifiers: Refine the image further.

Crafting the Perfect Prompt

Use short phrases to build a comprehensive prompt. Here’s a typical structure:

[Photo Type], [Subject + Action], [Environment], 
[Color Scheme], [Camera / Lens / Film], [Lighting], 
[Composition], [Additional Details], --[parameters]

This structure guides Midjourney towards your desired outcome. Remember, earlier elements in the prompt hold more weight.

Example Prompt Breakdown

Land Rover Defender, vibrant Cusco Peru, freeze motion, asymmetrical 
composition, 35mm, Bergger Pancro 400, extreme tonal balance, street 
photography — s200 — ar 2:3

Output

Prompt Output

Prompt Manipulation

By adjusting the order of elements in your prompt, you can create countless variations, emphasizing different aspects of the image.

Prompt Manipulation Output

The Asset Hacking Process

Asset hacking is a revolutionary technique that utilizes artificial intelligence to generate a multitude of variations based on an existing image asset.

This is particularly beneficial for brands with a strong visual identity, like RedBull or Apple.

Asset Hacking Process

Imagine you have a brand like RedBull, known for its bold and adventurous imagery.

Here’s a step-by-step approach to exploit their existing visuals:

Step 1: Collect Assets

Gather existing RedBull visuals that showcase their signature style. This includes color scheme, composition, and overall mood. Notice how their visuals often share a similar feel.

Red Bull Assets

Step 2: Use Midjourney’s “Describe” Feature

Within Midjourney’s Discord channel, there’s a hidden gem called “/describe.” This feature analyzes your image and generates four prompts based on it. Essentially, it gives you a head start on crafting the perfect prompt for your brand.

Midjourney’s “Describe” Feature

Step 3: Iterate Prompts with ChatGPT

The initial prompts generated by Midjourney might not be perfect. Sometimes, AI-generated images can appear unnatural. To refine them, we’ll enlist the help of ChatGPT. Here’s how:

• Paste your image into ChatGPT.
• Instruct ChatGPT to analyze the image for creating an AI image generator prompt.
• Ask it to describe the image like a professional photographer using a specific formula (insert your formula here). This formula should include details like camera lens, settings, and stylistic elements.
• Aim for short, powerful keywords and avoid full sentences.

ChatGPT will output a more technical and precise prompt based on your image’s visual details.

ChatGPT Prompt to Refine AI Generated Images

Step 4: Combine Brand Assets + Prompts

Now you have two sets of prompts:

• The initial prompts from Midjourney.
• The refined prompt from ChatGPT.

Merge them to create the ultimate prompt for generating on-brand RedBull images. Here’s an example of a final prompt capturing the essence of RedBull:

Panning shot, RedBull Racing car, dark indigo and amber, hillside, 
Canon EOS-1D X Mark II with 70–200mm lens, 35mm film-style, dappled 
sunlight, bold contrasts with delicate precision high-speed capture, 
low ISO, wide aperture — ar 16:9

Output:

Refined Image

Step 5: Experiment and Generate Variations

The magic lies in the ability to create variations. With your final prompt, you can subtly modify 2–3 photographic elements to generate new, on-brand ad variations.

Iteratable Elements of the Prompt

For example, swap “RedBull Racing car” with “RedBull Skier” or “RedBull motorcycle” while keeping the core elements like color scheme and action. This way, you can create a library of diverse RedBull ads that all maintain brand consistency.

Output

Asset Hacked Library of Red Bull

Takeaway

Midjourney and asset hacking empower you to unlock a universe of creative possibilities. By mastering prompts and leveraging your brand assets, you can craft a vast library of captivating ad variations, propelling your marketing campaigns to new heights.

Ready to unleash your inner ad creator? Grab your existing brand assets and dive into the world of Midjourney!

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